It’s Time to Take Your Blog Seriously: 6 Entrepreneurs Tell Their Success Story

It’s Time to Take Your Blog Seriously: 6 Entrepreneurs Tell Their Success Story

Blogging: is it really worth it?

I was on the fence about my blog for the longest time.

I wanted a blog that grew my audience and brought in new clients, but I had a hard time staying focused long enough to see a return on my time investment.

 

 

 

I would blog in starts and fits – taking long breaks in between my productive spurts. I hadn’t committed. And the real reason behind my commitment issues was the fact that I didn’t buy into the real power a blog can put behind your business.

But once I started investing consistent time and energy into growing my library of content and promoting my posts, the results were more than I expected.

In hopes that I can help light a fire under your blogging ambitions, I’ve brought in a group of online business owners to share their blogging success stories. Ready to get inspired?

 

LAUREN HOOKER, ELLE & COMPANY DESIGN

I attribute any amount of success that Elle & Company has experienced to pouring time and effort into my blog.

Because I post articles that appeal to potential design clients, I’ve booked my services a year in advance. Because I funnel my social media accounts and my newsletter into my blog by sharing helpful articles and posts, a greater amount of traffic comes to my website month after month, and my e-course sales have increased exponentially. And because I exercise transparency on my blog, I’ve been able to build trust and engagement with my audience.

It seems that blogging is underestimated in the business world; people don’t understand the enormous potential it has to increase engagement, exposure, and sales. 

But for anyone hoping to create a successful business, I highly recommend pouring time and effort into a high quality, helpful blog.

Learn more about Lauren on her website, on Twitter, and on Instagram.

 

ERIKA MADDEN, OLYVIA.CO

Every. single. day. I’m continually astounded at what blogging has achieved for my business.

Before my blog, I was limited to freelance work with local clients I met via friends and family — that was OK, but it left me confined and small. I didn’t have any peer business connections and my expansion prospects were pretty much zero.

However, once I started Olyvia.co, an entire world unfolded before me. (It sounds so hopelessly romantic, but I’m serious!) Providing valuable and reputation-building content through my blog has led to exciting + lucrative collaborations with other wildly smart business bloggers and the ability to support my monthly income with scalable products rather than time-intensive one-on-one client services.

When people ask me what they can do to get more exposure for their business, I tell them one thing: start a blog and write insanely useful things for people. It will build your authority, help your ideal clients find you, and lead to a myriad of new experiences that you probably never imagined happening!

Learn more about Erika by joining her free, 21 Day Brand Impressions Detox, on her blog, or on Twitter.

 

KELSEY BALDWIN, PAPER & OATS

I waited a long time to start blogging for my business because I wanted to keep it consistent. I didn’t want to post just when I felt like it or had the time, I wanted it to be structured and on a schedule. I launched my blog in May of 2015, and it was a great success right out of the gate. I gave myself a month of lead time in prepping posts and promoting the launch. I built up a lot of buzz on social media, and gave sneak peeks to post graphics and how I was preparing.

On launch day, I was overwhelmed by the response! Of course, it dropped off after launch day (which I expected), but I was still seeing about 4 times as much traffic on my website as I was before. My sales in my shop increased slightly, and my inquiries from potential clients increased a lot.

Now that I was posting new content consistently, my presence on Pinterest was gaining traction, and a lot of traffic was being directed from there. Overall, blogging for my business has been great at getting more eyes on my work, and more clients in my door. It helps me establish myself as an expert in certain fields, and keeps my site updated on a consistent schedule which boosts SEO.

Blogging is great for business, but staying consistent with it is key.

Learn more about Kelsey on her website, on Instagram, or Twitter.

 

JENNIFER REITMEYER, WEDDINGIQ

After running a wedding DJ business for about 10 years, I found myself itching to express myself creatively in a new forum. I’m naturally a pretty opinionated person – not to mention super passionate about business – and so much was going on in my industry that I felt I needed to address.

I decided to launch a separate blog, WeddingIQ, targeted at wedding business owners. WeddingIQ’s mission has always been to bring bold, brainy commentary on all aspects of operating a wedding-related company: ethics, marketing, operations, mindset, productivity, and other hot-button topics within the industry.

I’ve never shied away from controversial posts or been afraid to call out shady behavior, and I like to think I’ve drawn attention to some important issues in my field.

My primary business has definitely benefited from the increased exposure, but more significantly, I’ve been able to develop and strengthen my own personal brand, which has led to lots of new opportunities: coaching, speaking, and the launch of a new blogging business, Firebrand Messaging.

I think the key to my success with WeddingIQ has been building credibility by always presenting myself as authentic, bold, ethical, and unafraid of real talk about real issues. People know what to expect from me, which has built their trust in all my business ventures. I’m so glad I took the step of giving myself a louder “voice” on the web, and would encourage anyone looking to raise their profile to do the same, in whatever fashion suits them.

Learn more about Jennifer on her website and connect with her on Twitter.

 

Now it’s your turn.

Make one small step today to start accelerating your blog. Maybe it’s drafting a new posting schedule, brainstorming a list of really useful topics to blog about, or promoting your published posts in new places. For some fun accountability, post a link to your blog in the comments below along with the one step you are going to take towards a more profitable, successful blog.

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call - 616.821.7244  |  email - sonja@jobsonstudios.com  |  follow along - @jobsonstudios 
Grand Rapids, MI

          

Your Logo Is Not Your Brand (Here’s What You Need to Know)

Your Logo Is Not Your Brand (Here’s What You Need to Know)

The visual parts of a brand (looking at you, logo) is usually what comes to mind when it’s time to think about branding or rebranding a business.

 

But a logo is not a brand – not by a long shot.

 

 

Think of your brand like an iceberg. Over 90% of an iceberg’s mass is underwater – most of what makes the iceberg an iceberg is completely hidden from view.

 

In the same way, the visual stuff that people see when interacting with your business – like your logo, your brand colors, and the graphics on your website – is only a tiny portion of what makes up your brand.

 

In fact, a brand is everything that represents your business – your emails, your social media accounts, your headshots, your business cards, your website, your content, the way you answer the phone…anything and everything that is part of how people experience your business is a part of your brand.

 

And that can get pretty complicated. If you don’t have a clearly defined brand strategy – or brand foundation – it’s easy for all those little details to fall out of sync and create a confusing, disjointed brand experience for your clients and potential clients.

 

Your visual brand (the things your audience and clients see and interact with) is like the tip of the iceberg.

 

Your brand foundation (the ideas, values, and strategies your business is based on) is the part of the iceberg that’s hidden under the water. The part that makes up a figurative 90% of its mass.

 

So if you’re interested in developing your brand (or rebranding), where do you start? You need to start by laying the strategic foundation (the “invisible” parts of your brand that hover below the surface).

 

When working on brand strategy projects, I break this foundation down into the following four parts:

 

 

Purpose

 

Your business needs a mission statement. But I’m not talking about a typical “corporate” mission statement that lists sales goals. I’m talking about a Purpose Statement.

 

Your business goals include things you want to achieve within your company – like the amount of money you want to make, the team members you want to add, and the offers you want to launch.

 

Your purpose is about what you’re doing for someone else.

 

It’s about the positive impact you want to have on your clients, your industry, your community, or the world.

 

I have yet to encounter an entrepreneur that doesn’t have a purpose for their brand – if you dig deep enough. It is essential to take the time to identify that purpose and clearly describe it.

 

At Jobson Studios, we work specifically with entrepreneurs and organizations that are creating products, services, and business models that improve lives and communities, and we’ve seen first hand how transformational it is for a business when they align their brand with their purpose.

 

Before jumping into the branding process, I highly recommend starting here – with purpose. This purpose will fuel everything else you do.

 

 

Story

 

Story is about framing your business and your services in a way that people can relate to. It’s about putting your audience in the frame of mind to see how what you’re doing fits into their lives.

 

When it comes to brand storytelling, you’ll see a lot of emphasis put on telling your story. I.e Why your company was created, why you believe in what you’re doing, and what your business is like behind the scenes.

 

These stories are good (and, especially as they relate to your purpose, they are important), but they aren’t the stories you should be telling the most.

 

The most powerful brand stories emerge when you put your audience at the center of them. For example:

 

What does your brand purpose mean for your customers? How does it impact them and how do they contribute? Why do they care?

 

What does his or her life look like after working with you? What changes? What do they accomplish, overcome, get rid of, or get more of?

 

Storytelling can be a powerful way to connect the dots between your audience’s life and your brand, and these stories are an important piece of your brand foundation.

 

 

Originality

 

What do you do differently, better, or instead of? What sets you apart from others in your industry?

 

Finding your originality is KEY to creating a memorable, effective brand.

 

Without this information, it will be next to impossible to create content, offers, and marketing that actually works.

 

You don’t need to be revolutionizing your trade. You don’t have to come up with something that’s never been done before. Your unique set of experience, vision, and skill makes you an original.

 

The enthusiasm you have for your purpose and the authenticity with which you tell your story makes you original.

 

But you need to take it a step further – you need to identify how that plays out in your work, and then communicate it clearly with your audience in a way that shows how it benefits them.

 

Do you use a unique process? Do you work with clients in a way that most of your competitors don’t? Do you have an uncommon blend of experience that gives you an original perspective?

 

 

Audience

 

If you don’t know who you’re trying to attract with your brand, you’ll struggle to grow an audience, gain clients and customers, and move your business forward.

 

With a defined audience, you’ll know how to create content, offers, and a brand experience that appeals strongly to the people you serve best.

 

You’ve probably seen dozens of client avatar exercises, but most of them are seriously insufficient. They only scratch the surface with demographics and (mostly) useless details that you more or less make up on the spot. Information like age, location, and occupation could play an important role in defining your audience, but if you don’t have real data to inform these demographics, you’re taking a guess that could potentially miss the mark.

 

Worse, irrelevant demographics and details like what your ideal client eats for breakfast, what car they drive, and what stores they frequent can wind up being nothing but fluff that distracts you from the real information you can use to build a stronger brand message.

 

Instead, start with what you know: your existing and past customers. Which projects were your favorite? Which customers did you enjoy working with the most? Which projects resulted in your best work?

 

List your favorite customers to date, and search for the common threads. The things that these people have in common are a great place to start when identifying who your ideal clients are.

 

 

Thinking about officially branding your business for the first time, or rebranding your business to better reflect your purpose, story, originality, and audience? Grab a copy of our free guide 4 Cues That You’re Ready to (Re)Brand Your Business (+2 That You’re Not) below.

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call - 616.821.7244  |  email - sonja@jobsonstudios.com  |  follow along - @jobsonstudios 
Grand Rapids, MI

          

Is Your Visual Brand Complete? 5 Core Brand Elements to Lock Down

Is Your Visual Brand Complete? 5 Core Brand Elements to Lock Down

Having a strong and cohesive visual brand can help your business gain a bigger audience and more clients.

 

On the flip side, a business with no consistent branding can give off an unprofessional feel and make it difficult to build recognition and trust with people.

 

So you want to create a distinctive and profitable brand for your business – but if you don’t have any formal experience in the branding industry, it can be hard to know exactly what you need to have in place in order to create a cohesive brand.

 

 

 

 

 

With each of my brand design clients, we work through a detailed process to make sure we develop all of the essential visual brand elements. In this blog post, I’ll list each of those elements and explain why it’s essential to your brand’s success.

 

As you read through the post, jot down notes about which elements you have squared away, and which elements you still need to develop (or improve on) for your brand.

 

#1 – Logo suite

 

 

The logo is the most obvious and well-known element of a visual brand. It’s one of your biggest tools when it comes to building brand recognition because it’s a succinct, easy-to-remember icon that people can learn to recognize quickly.

 

In addition to your primary logo, you may also have an alternate and abbreviated logo (or sub logo). Having these alternate logo versions allows you to adapt to the application your logo is being used with. For example, if your primary logo is tall, you may need a horizontal version to fit nicely in the header of a website.

 

 

#2 – Brand Color Palette

 

Color is a powerful way to communicate emotions and ideas. It can be used to trigger specific associations and actions in your audience and is a very important element of your overall brand identity.

 

Choosing the right colors can help you reinforce your brand’s key attributes and help set the overall tone.

 

When designing a color palette, it’s important to familiarize yourself with some color psychology so you understand how colors generally affect emotion and action.

 

 

 

#3 – Brand Typeface / Fonts

 

Consistency is key to a strong and recognizable brand – and even the small details like the fonts you use on your website and marketing materials can play a big role.

 

Choose the fonts you will use in your branding and make sure to stick to them anywhere you use type. Choose a web-friendly font to make it easy to stay consistent on your website.

 

Also, note that sticking to just a couple typefaces is best. For my branding clients, I generally select a typeface for headlines and a typeface for body text (sometimes I stick to just one typeface and use different font weights within that typeface to add variety).

 

 

#4 – Brand Photography

 

 

Not every brand relies heavily on photography, but images do play a major role for most businesses. If you aren’t using photography in your branding, then you’re likely using another type of imagery (like illustrations or digital drawings).

 

Being consistent in the photography/images you use is just as important as staying consistent with your colors, fonts, and logo.

 

Even if you don’t have the budget to have custom brand photography taken for your business, you should set guidelines that you will use when sourcing free or affordable stock photography (or taking photos yourself).

 

Will you always have bright, natural lighting in your photos, or will they be darker and moodier? Are your photos natural and candid looking, or curated and styled?

 

 

#5 – Brand Style Guidelines

 

 

This is the part of creating a fully developed brand identity that often gets overlooked. Once you have the major elements in place – like your logo, colors, typefaces, and photography – it’s easy to put your new brand elements in place and neglect this last, important step.

 

A brand style guide will include instructions on how to put your new brand out in the world and include “rules” that help your new brand elements appear consistent and polished.

 

These guidelines vary from brand to brand, but here are a few examples:

 

  • Are there specific visual accents you use throughout your branding? For example, will you place a solid bar of color across the bottom of printed documents, webinar slides, website pages, and social media images? Will you always leave a certain amount of white space around your logo?

 

  • Will your logo appear in different colors depending on the background? How about when it appears over a photo?

 

  • What style guidelines will you use for icons and graphics? Do they look hand drawn or precise? Are they rounded or squared? Do illustrations use thin lines or thick lines?

 

Taking the time to define these guidelines will give your brand an extremely polished, professional feel. Without these rules in place, a brand can easily drift and become inconsistent. Take the time to create your own Brand Style Guide and refer to it anytime you create something new for your business.

 


 

How did your brand do? Do you have each of these 5 elements set up for your business? If you’d like more free advice on how to polish your brand and make it even more irresistible, grab a free copy of the guide 7 Secrets to a Profitable Brand and Website here.

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call - 616.821.7244  |  email - sonja@jobsonstudios.com  |  follow along - @jobsonstudios 
Grand Rapids, MI

          

The One Concept Design Process

The One Concept Design Process

There’s a common practice in the brand design industry that goes something like this:

 

  1. The designer brainstorms dozens of logo concepts, then submits a handful of them to the client.

 

  1. The client gets saddled with the task of choosing the best one for their business and the project moves forward with that logo concept.

 

When I first started designing brand identities, I approached projects like this, too. I would show my clients three or four different logos at the beginning of each brand design project and ask them to choose which one they wanted to use.

 

But after a while, I began to recognize patterns in the project workflow that didn’t sit right with me. Presenting several logo concepts to clients during branding projects was causing more harm than good.

 

 

 

 

 

First of all, my clients were feeling overwhelmed.

 

And why wouldn’t they be? Choosing such a central piece of your brand identity is a huge task with lots of things to consider. Which concept will appeal the strongest to the intended target audience? Which one incorporates the strongest design principles? Which one conveys the right ideas and emotions?

 

It’s fun to see your business come to life through design, and my clients were always excited to receive their logo concepts to review. But after the initial fun of looking over the new designs, I noticed that my clients often felt overwhelmed by the task of picking the perfect logo from the batch.

 

There was always one best concept

 

Without fail, every time I delivered a batch of logo concepts to a client, I knew which one was the strongest.

 

The other concepts were well-designed contenders, but I knew which brand identity would best serve the client’s goals and target audience. By layering in additional options for the sake of variety, I was hiding that expertise and making the decision process harder for my client.

 

And finally, my client’s were slipping into subjective mode

 

Choosing a logo and creating a visual brand identity is all about strategy, not personal preference. You want your logo and brand to appeal to your target audience first and foremost, which isn’t always the same thing that will appeal to you personally.

 

My clients had hired me to do the work of designing something that would help them make more money and attract the right people. So they naturally (and rightly) assumed that the strategy work had been taken care of and when presented with multiple logo concepts to choose from, simply chose whichever one they liked best personally.

 

Enter: the one concept brand design process

 

It was around this time that I began hearing about a one-concept design approach.

 

Instead of creating multiple possible brand identities and handing it off to your client to choose, the one concept approach meant you present one solution that best fits your client’s business and the problems they’re trying to solve.

 

At first, I was worried clients would feel restricted by this approach – after all, doesn’t everyone want choices?

 

But after implementing this in my own business, I (and my clients) found the opposite to be true. Instead of restricting options, I was able to refine the design process to deliver the most effective solutions, cutting out the confusion and analysis paralysis that my clients shouldn’t have to wade through.

 

 

Here’s exactly how I put the one concept brand design process to work in my business

 

Step One – strategy

 

The one concept design process (or any brand design process for that matter) would fall short if it wasn’t built on strategy.

 

Creating a visual brand identity isn’t just about looking good – it’s about communicating the right ideas to the right audience.

The strategy work I go through with my clients allows us to define our goals and direction for the project so that the resulting brand identity will be effective.

 

The strategy phase includes a detailed client questionnaire, a visual inspiration exercise, and live collaboration.

 

Step 2 – brainstorming & sketching

 

After my client and I complete our strategy work and have a clear direction and goal for our project, I start brainstorming the brand identity and logo concepts.

 

I always spend time sketching dozens of logo concepts and exploring different approaches before I begin any digital design work.

 

Once I’ve narrowed in on the strongest design concepts, I’ll move those into the next phase of the process.

 

Step 3 – designing the digital concepts

 

Next, I take the strongest concepts from the brainstorming & sketching phase and begin to design them digitally.

 

I continue to refine the designs, identifying the strongest components of each and bringing those together until I have one complete brand identity concept that is in line with our strategy and creative direction.

 

Step 4 – presenting the brand identity system

 

I love to show my clients their new brand identity in context so that they can imagine how it will look and function in real-life situations.

 

Before presenting the brand identity concept to my client, I create a mock up displaying their new logo and supporting elements on business cards, stationery, packaging, signage, web graphics, or other applications that make sense for their specific business.

 

I also include the entire brand identity system when presenting it to the client for the first time (as opposed to only showing the primary logo first, and developing the other elements later).

 

I display the primary logo, alternate logo, and brand mark. I also include color and type combinations, brand patterns and illustrations/icons.

 

This way, my client can see how all the elements will work together as a cohesive brand, and how their potential clients will experience it as well.

 

Step 5 – refinement

 

The one concept design process and detailed strategy work I go through with my clients means that the visual brand identity I design for them will be in close alignment with their goals. In most cases, no changes need to be made to the brand identity system I present my clients.

 

However, I’m committed to working with my clients until they are completely satisfied, so a refinement stage is available at this point in the process. If something isn’t just right, we’ll discuss what isn’t working, and what changes they would like to make.

 

To make sure our project stays in line with my client’s goals, I always compare the requested changes to the creative brief and discuss how the changes align with my client’s audience.

 

The results of a one-concept design process

 

In the end, the one concept design process serves my clients well by putting the focus of our work back on creating a solution that will help their business grow, and not just picking out nice colors and fonts.

 

The process is streamlined and clear, so my clients know I’m working to create the very best designs for their business, and they aren’t burdened with the task of sorting through multiple potential brand directions.

 

This process allows for more effective communication, less busy-work, and stronger results.
If you’d like to see some brand identities designed through this process, you can browse through the Jobson Studios portfolio.

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call - 616.821.7244  |  email - sonja@jobsonstudios.com  |  follow along - @jobsonstudios 
Grand Rapids, MI

          

5 Ways Content Creation will Make Your Business More Successful

5 Ways Content Creation will Make Your Business More Successful

When looking for strategies to build a successful business and attract more customers, content creation is one of those answers that most of us wish didn’t pop up.

Creating high-quality content consistently is hard work. It takes time (and as a business owner, you don’t have a lot of spare hours floating around).

There are heaps of excuses that you could use to dismiss content creation as a smart marketing method for your business:

 

You’re not a writer. You’re not creative enough. You’ll never find the time to create content. Does anyone even have time to read blog posts anymore?

If statements like these have kept you from giving blogging or content marketing a fair shot, I hope this blog post will change your mind.

 

 

 

Even though I’m still in the early stages of implementing it consistently, creating content has been one of the most valuable things I’ve done to grow my business.

To help make my case, I reached out to these successful business owners slash content experts for their take on how content marketing can transform your business:
Content marketing has been extremely valuable for bringing in a steady stream of clients. I utilized content marketing for Elle & Company by sharing detailed posts about design, blogging and creative entrepreneurship on the blog – all of which appealed to small business owners in need of a brand and website. The larger my blog audience became, the more potential clients were exposed to my work and the more quickly and consistently I booked clients.

Content marketing can take many shapes and forms – blog posts, podcasts, webinars, newsletters – but by providing free, helpful content that benefits your ideal clients, you’ll increase your audience size, increase your credibility, and build trust among potential clients.

-Lauren Hooker, Elle & Company Design
Website | Facebook | Instagram | Twitter
Content, content, content! There’s a reason why this strategy has been hailed as King – it works. But, it also has to be done right. There’s a lot of noise out there these days and to stand out you need to be vulnerable, take risks, and tell a strong story. Honesty and human touch are the key ingredients to attract ideal clientele to your business. You’ll weed out the people who aren’t a great fit for your brand while drawing in perfect clients like a moth to a flame. It takes practice to publish consistently high quality writing, but done right (and strategically) and you will see that steady flow.

-Kimberly Crossland, The Savvy Copywriter
Website | Twitter | LinkedIn | Facebook

 

 

Whether your business is built exclusively online or you have a locally-focused business that you want to expand and grow, content marketing is one of the best ways I’ve found to build an audience and book business.

 

 

5 Reasons Content Creation will Make Your Business More Successful

 

Let’s get to some specifics. What, exactly, can content marketing really do for your business? How will it help you grow? How will it help you book more clients and earn more money?

While I believe there are literally dozens of reasons creating content is great for business, here are my top 5.

 

 

1 – Content marketing helps you build credibility

 

Publishing content on your area of expertise gives you the opportunity to prove that you know what you’re doing. It’s a natural, easy way to demonstrate your knowledge while also being incredibly helpful to your audience.

It’s also the perfect platform to demonstrate your unique approach to your industry and create differentiation between your brand and the others in your niche (which, in turn, helps you build a loyal and engaged audience).

 

 

2 – Content marketing builds relationships

 

I strongly believe that good business comes down to good relationships. And building relationships takes time and repetition.

If you meet someone at a networking event and exchange business cards, that’s an introduction. If you run into that same person at multiple events, get to know them, and be of service by introducing them to someone or mentioning a resource – now you’re building a relationship.

In a similar way, when someone lands on your website and clicks around for a minute, they’ve been introduced to you and your business. But if they come back to your website multiple times and read helpful blog posts, they’re starting to form a relationship with your brand.

Content marketing – and blogging in particular – gives people a really good reason to come back and visit your website over and over again. It gives them a chance to interact with and benefit from your business in small ways over time.

 

 

3 – Content marketing is good for SEO

 

Disclaimer: I’m not an expert on SEO. But I do know that the more high-quality content you add to your website, the more likely you are to show up in relevant searches.
Here’s some advice from Zach Bulygo and Sean Work from the KissMetrics blog:

“…Google wants to reward high-quality sites that contain original content. So not only does great content make a better website, it also improves your site’s rankings, which can have a very positive impact on your business.”
There’s a lot of great information out there on how to use keywords, meta tags, and a dozen other technical details to boost your SEO. But if you don’t have the time (or desire) to dig into that right now, simply publishing quality content that your prospects and customers will want to read will give your website extra exposure on search engines.
My own personal (and very simple) SEO strategy for my blog looks like this:

 

  • My first priority when writing anything is how strongly it will appeal to my ideal audience. I don’t stuff blog posts with a specific keyword. I know that by writing content consistently that is in line with my business and my prospects, I’m gradually building up a library of content that includes relevant keywords (like website design, branding, and online business). My top priority is always to write content that is easy and fun to read for actual humans.

 

  • I spend a large chunk of time creating headlines that are effective and intriguing

 

  •  I use an SEO plugin called Yoast SEO for my WordPress blog

 

 

4 – Content marketing means clients come to you

Content marketing allows you to tap into something called inbound marketing.

The inbound part means that you’ll be creating a path for clients to come to you, instead of you going out and tracking them down yourself.

Having qualified prospects approach you is an amazing thing, but the aspect I love most about inbound/content marketing is the opportunity to sell without being “salesy”.

When you create content, you are promoting your business, your knowledge, and your area of speciality. But instead of a pushy sales message, you’re framing the information in a way that is genuinely helpful for your audience.

People will seek your content out because it has value to them. And in return, those that love what you have to say and are in the market for what you offer will approach you voluntarily, already knowing you are someone they likely want to work with.

 

 

5 – Content marketing gives you an efficient way to serve your prospects before asking them to trust you with their money

 

Trust is a huge part of the equation when it comes to purchasing something (especially something expensive or something service-based).

There are plenty of sales techniques that use pressure and intimidation to close the deal, but I’ve always believed that building relationships with people and being helpful (even if you’re not being paid yet) is the best way to build a profitable business.

Blogging presents an amazing and efficient way to begin building those trust-based relationships with people before they become customers. If you’re focused on creating content that is truly useful and valuable, you’ll be serving your prospects well before asking them to invest in you with their money.

There are plenty of ways to begin building relationships and to be of service to prospective clients, but blogging is by far the most scalable way I’ve found.

While I love to network in person and often meet with people for free consultations, I could never find enough hours in my day to connect with as many people as I can with a single blog post.

Your blog will give you the opportunity to offer that free, trust-building value to an exponential audience. And since you’re consistently building trust through your content, more and more people will begin approaching you ready to do business with you.

 

Are you convinced that content marketing is a smart move for your business? Here are a few other resources to help you get started:

 

3 Easy Blogging Time Savers

6 Entrepreneur Blogging Success Stories

20 Ways to Become a Better Writer for Your Business

          

call - 616.821.7244  |  email - sonja@jobsonstudios.com  |  follow along - @jobsonstudios 
Grand Rapids, MI

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