Ready for a more profitable & original brand?

Beyond the Logo: What Goes Into a Successful Brand

Beyond the Logo: What Goes Into a Successful Brand

Ready for a more profitable & original brand?       Branding is a big term that is often misunderstood.   Sometimes, a logo is referred to as the brand.   Sometimes, a brand is described as something you have no control over and is, instead, a product of your...

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An Inside Look at Our Branding & Design Process

An Inside Look at Our Branding & Design Process

Ready for a more profitable & original brand?       In my experience, the branding and design results are only as good as the process used to create them.   Sure, creativity and skill are obviously important - but those things are seriously hindered when working in...

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The One Concept Brand Design Process

The One Concept Brand Design Process

  There’s a common practice in the brand design industry that goes something like this:   The designer brainstorms dozens of logo concepts, then submits a handful of them to the client.   The client gets saddled with the task of choosing the best one for their...

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A Logo is Meaningless Without These 4 Things

A Logo is Meaningless Without These 4 Things

  Logos get most of the attention in branding.   I get it – something about coming up with and adopting a new logo is just really fun.   But from a strategic point of view, your logo might not be as important as you think it is (at least not without the right...

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