Visual Brand Identity Design
Website Design & Development
Angela Korte wanted to build a brand that reflected her passion for creating a healthy, strong, and financially-fit life – and helping others do the same. Her mission is to help build fitness, nutrition, and life-changing results into people’s lives in a way that works for them.
Driven, health-conscious, self-motivated women and men who desire a healthy, active lifestyle; value community; and have a desire to serve others.
STRATEGY & SKETCHING
Since we were building a personal brand that needed to grow with Angela’s business as she launched new fitness, nutrition, and financial-wellness programs and offers – while keeping everything streamlined – a monogram mark made perfect sense.
The logo mark is simple and clean to reflect Angela’s brand keywords of strong, simple solutions, and first-class. The letterforms are lower case and rounded to create a friendly appearance that reflects her keywords of fun, inspiring, and convenient. After developing the primary logo, I created an alternate logo layout to fit well for applications like social media, and a sub mark that can be used as an accent in brand collateral.
COLORS & TYPOGRAPHY
Angela’s brand keywords included strong, fun, inspiring, and convenient, and first-class. To help set the tone, I choose a limited palette of bright, fresh, energetic colors balanced with light & dark grey neutrals. Keeping her color palette to just four options helped create a simple, streamlined feel. For her typography, we went with a classic pairing of modern sans serif for headlines and a classic serif for body copy.