Brand & Website Design for Amelia’s Sweets Shop

by | Sep 13, 2016

Amelia’s Sweets Shop was struggling with an outdated brand that didn’t represent their fun personality or appeal to their ideal customers. So we set out to create a brand that felt bold, lively, playful, and colorful.

 

ameliass_brandboard

 

Each brand design project I work on begins with an in-depth discovery phase during which my client works on 2 key pieces of prep work: a questionnaire and a visual inspiration board. The questionnaire gathers information about my client’s business foundation, ideal customers, workflow and processes, goals, and strategy. The inspiration board exercise allows me to understand what my clients are drawn to visually.

After completing the discovery phase for Amelia’s Sweets Shop, I began mapping out patterns from the prep work and designing the brand identity elements.

I present my clients with one, complete brand identity brief that is strategically designed to appeal to my client’s ideal audience. But before I arrive at the finished project, I mock up many possible design concepts:

 

_20160913_135233

 

Then, drawing on our collaborative research and discovery, I refine the strongest design concept and present a polished logo suite:

 

logos

 

Color palette:

 

colorpalette

 

And additional brand elements (in the case of Amelia’s Sweets Shop, I designed custom illustrations to accent the branding):

 

icons

 

The next stage of the design process is dedicated to designing collateral items to help my clients brand their own unique workflow and marketing strategy. Each brand design package includes four collateral item designs, and people choose from options like business cards, flyers, single-page PDF documents, pricing guides, social media styling, stationary, or packaging.

 

business-cards

 

In the final stage of the design process, I build and design a custom WordPress website to showcase my client’s new brand and deliver a strategic experience for their audience. And because I believe small business owners should be able to access and update the content of their own website if they wish, I always schedule a one-on-one website tutorial with my client after the website if finalized and launched.

 

website-screen-shot

Brand & Website Design for Amelia’s Sweets Shop

by | Sep 13, 2016

Amelia’s Sweets Shop was struggling with an outdated brand that didn’t represent their fun personality or appeal to their ideal customers. So we set out to create a brand that felt bold, lively, playful, and colorful.

 

ameliass_brandboard

 

Each brand design project I work on begins with an in-depth discovery phase during which my client works on 2 key pieces of prep work: a questionnaire and a visual inspiration board. The questionnaire gathers information about my client’s business foundation, ideal customers, workflow and processes, goals, and strategy. The inspiration board exercise allows me to understand what my clients are drawn to visually.

After completing the discovery phase for Amelia’s Sweets Shop, I began mapping out patterns from the prep work and designing the brand identity elements.

I present my clients with one, complete brand identity brief that is strategically designed to appeal to my client’s ideal audience. But before I arrive at the finished project, I mock up many possible design concepts:

 

_20160913_135233

 

Then, drawing on our collaborative research and discovery, I refine the strongest design concept and present a polished logo suite:

 

logos

 

Color palette:

 

colorpalette

 

And additional brand elements (in the case of Amelia’s Sweets Shop, I designed custom illustrations to accent the branding):

 

icons

 

The next stage of the design process is dedicated to designing collateral items to help my clients brand their own unique workflow and marketing strategy. Each brand design package includes four collateral item designs, and people choose from options like business cards, flyers, single-page PDF documents, pricing guides, social media styling, stationary, or packaging.

 

business-cards

 

In the final stage of the design process, I build and design a custom WordPress website to showcase my client’s new brand and deliver a strategic experience for their audience. And because I believe small business owners should be able to access and update the content of their own website if they wish, I always schedule a one-on-one website tutorial with my client after the website if finalized and launched.

 

website-screen-shot

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