A Brand & Website Design Experience that Delivers More Than Good Looks

 

We build marketing & sales strategy right into your project to help you get more leads, work with more of your favorite clients, and make more money.

 

Our Signature Studio Design Package

Brand identity + Website + Marketing Collateral

Strategy &
Research

Brand Identity
System

Lead-Generating
Website

Marketing
Collateral

Our Process Is Different

 

We believe brand & website design is about a lot more than just making a business look good. We’ve built marketing & sales strategy right into our process to help your business grow and profit.

 

We love creating things that look beautiful, but we know what’s really on the line when you invest in your business:

 

the opportunity to make money, work with the clients that you love, and build a business that gives you the freedom to live the life you want.
Our unique 5-step process is designed to generate profits, not just compliments.

Step 1: Foundation Building

 

A brand is much more than graphics, colors, and a logo – so we’ll start your project with strategy work and research.
This phase ensures that your new brand identity, website, and marketing materials are targeted to attract the right type of client, built to help you get your business to where you want it to go, and structured to help you get more leads and make more sales.

 

During this phase you can expect: fun & productive client prep-work material, brand strategy session, website strategy (page structure, content plan, and your Client Conversion Map), and a detailed creative brief that will be our road map for the rest of your project

Step 2: Brand Identity Design

 

We’ll brainstorm, sketch, refine, and digitally design your new visual brand identity system.

 

Because we’re focused on delivering a design solution that will help you reach your goals, we use the One Concept Design Process that helps you avoid analysis-paralysis and delivers the very best brand identity right from the start.

 

During this phase, you can expect: a proof of your full brand identity system (including logo – primary, alternate, and submark – color and fonts combinations, icons/illustrations, and brand patterns), the opportunity to provide your feedback and either sign off on your designs or request refinement.

Step 3: Lead Generating Website

 

Your website shouldn’t be a pretty brochure for your company – it should be a profitable business tool.

 

We’ll design your website from scratch with the goal of helping you get more leads (from your ideal type of client) and make more money.

 

We include unique elements like your Client Conversion Map and a done-for-you Content Upgrade (aka “lead magnet” or ” opt-in gift”) to make sure your new website gets real results and brings in profitable leads.

 

During this phase, you can expect: a fully functioning website proof for you to explore and review, a done-for-you Content Upgrade (that’s marketing speak for a value-packed piece of content you’ll give your prospects when they sign up for your email list) and landing page.

Step 4: Marketing Collateral Designs

 

We interact with clients and prospects on all sorts of platforms: social media, in print, and in person.

 

We want to equip your business to impress no matter where you are, so every project includes up to four marketing collateral designs (think: social media banners, blog post graphics, business cards, stationery, PDFs, etc.)

 

During this phase, you can expect: cohesive collateral designs to help you streamline your business, digital proofs to review

Step 5: Brand Launch

 

With the design phase wrapped up and your new brand, website, and marketing materials ready to go, we’ll partner with you to take everything live.

 

We’ll be standing by to offer support, answer questions, and help your launch go smoothly. And because we believe in the effectiveness of this process and the exciting things in store for your business, we’ll also be eager to help you celebrate!

 

During this phase, you can expect: A polished, strategic visual brand identity, a lead-generating website, and professional collateral designs; full design files (including web- and print-ready files as well as source files); friendly, unlimited support before, during, and after your launch; a comprehensive Brand Style Guide; and our Quick Start Marketing Guide to help you make the most of your new brand & website.

At the end of your project, you’ll have:

A cohesive Brand Identity System designed to help you reach your ideal clients and become distinctive in the marketplace.

A beautiful website built with your specific goals in mind and designed to provide your visitors with a great user experience.

A non-“salesly” lead generating system implemented on your website to help you connect with more dream clients

Professional marketing material designs to help you impress your prospects & clients wherever you meet them.

We can also help you with:

(ask for a customized quote)

The Investment:

$3,200   |  8 Weeks
(investment split into 3 installments)

“I jumped at the chance to work with Sonja as I was so impressed with her. I don’t know how she does it, but she is able to filter what it is I envision and make it a reality. When you hire Sonja you don’t just hire someone to do some work for you. You’re hiring a creative partner that can turn your business dream into a reality.”
– Stuart May, TheBridalSquad.com

“My biggest fear was that whoever I hired wouldn’t get my vision for my rebrand but Sonja took the time to hear everything and definitely helped me bring my vision to life! Everyone loves my new website and brand!”

-Bethel Ann Clark, www.bethelannphotography.com

Have more questions? We have answers.

What's a Content Upgrade and why is it included in the package?

Our goal is to provide you with a brand identity and website that will actually generate leads and sales (and not just look pretty).

A huge part of accomplishing that is having a solid sales process in place on your website. One of the first steps in turning a website visitor into a lead (after impressing them with your great design and functionality) is asking them for their email address so you can follow up and build a relationship with them.

Not very many people are eager to hand over their email address, however, unless there’s something valuable in it for them. This is where your Content Upgrade takes the stage.

As part of your design project, we’ll work with you to identify a value-packed topic that will pique your ideal client’s interest and then write and design the content upgrade for you.

We’ll then integrate it into your site during the website design phase, complete with a custom landing page to help you get even more traction from your Content Upgrade.

Not interested in adding email marketing to your mix? No problem. While we believe that email marketing is a very valuable sales tool for any business, we understand if you have other plans. We’ll work with you to identify a solution that suits you better, and help you implement it on your website.

 

Are there any additional expenses I should know about?

There are a couple of web-essentials that aren’t included in your project fee. We request that you purchase these items independently so that you’ll have full ownership over them as you business grows (we don’t believe in limiting your options!)

The first things you’ll need is your website domain name (you can register a domain name at websites like GoDaddy.com).

Secondly, you’ll need to purchase website hosting. We use Flywheel Hosting for our clients which currently comes in at $15/month.

Also note that we do not provide printing for any of your design items (though we do deliver print-ready files).

You talk a lot about lead-generating websites - will my new website feel "salesy"?

Nope – we hate gimmicky, pushy, salesy websites just as much as you do.

We strongly believe in providing our clients (and helping you provide your clients) with transparent, valuable, and honorable service.

That said, getting leads and making money isn’t gimmicky or pushy – it’s just good business.

We build brands and websites that help the right people find you, get to know you, and make a purchasing decision. We do this by using solid business strategy that’s effective and honest, so you can feel good about the results it helps you achieve.

How long do I have to wait to start my project?

We understand you’re excited to launch your new, profitable brand and we believe in offering timely service to help you get where you want to go. We’ve built an experienced team that allows us to onboard most new projects within 3-6 weeks.

Scheduling projects to begin a few weeks out gives you the perfect amount of time to tackle our fun and comprehensive onboarding & client prep-work materials.

Do I have to provide my own website content?

That’s completely up to you! If you like to write and feel you have a handle on creating copy that will engage your visitors, you can submit your own copy for the project (we’ll provide support by working with you develop a website content outline).

If writing website copy is the last way you’d like to spend your time, or you don’t feel confident in crafting copy that will effectively sell your services, we’d be happy to provide you with a quote to bundle professional copywriting right into your project.

Our team includes a talented wordsmith that will work within our streamlined creative process to develop content that represents your unique brand voice and engages your ideal clients.

*Please note that if you do not choose to add professional copywriting to your project, you will need to provide all website content.

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