Raise your hand if you feel like “connecting” with your readers through your copy is more a byproduct of luck than anything deliberate. You’re trying hard to write copy that your visitors will want to read (and want to act on), but what tumbles out onto the page is hit or miss. And even if […]

The visual parts of a brand (looking at you, logo) are usually what comes to mind when it’s time to think about branding or rebranding a business.   But a logo is not a brand – not by a long shot.   Think of your brand like an iceberg. Over 90% of an iceberg’s mass […]

How do you know when it’s time to reband your business?   I have to admit – as a graphic designer, I’m tempted to “update” the brand & website design for Jobson Studios all the time. I’ll learn a new technique or read an inspiring design blog and I’m suddenly eager to give my business […]