free guides to help you create a better brand

How to Create a Consistent Brand: 4 Easy Secrets

How to Create a Consistent Brand: 4 Easy Secrets

  Brand consistency means showing up in the same dependable way over and over for your audience. Being consistent in your brand doesn’t mean you never switch things up, change your mind about a tactic or strategy, or give your brand an update.         Brand...

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5 Things To Do Before Rebranding Your Business

5 Things To Do Before Rebranding Your Business

  A rebrand is a big undertaking - but can position your business for some big-time growth.   If your brand isn’t in line with the goals and direction of your company or isn’t accurately representing what you have to offer (looking at you, outdated website), then a...

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Beyond the Logo: What Goes Into a Successful Brand

Beyond the Logo: What Goes Into a Successful Brand

Branding is a big term that is often misunderstood.   Sometimes, a logo is referred to as the brand.   Sometimes, a brand is described as something you have no control over and is, instead, a product of your audience’s perception.   Sometimes, in the rapidly growing...

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An Inside Look at Our Branding & Design Process

An Inside Look at Our Branding & Design Process

        * We've written an updated post about our brand & website design process and packages here!  We view collaboration with our clients as one of the most important aspects of the branding work we do, and we couldn’t spark or lead productive collaboration...

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The One Concept Brand Design Process

The One Concept Brand Design Process

  There’s a common practice in the brand design industry that goes something like this:   The designer brainstorms dozens of logo concepts, then submits a handful of them to the client.   The client gets saddled with the task of choosing the best one for their...

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A Logo is Meaningless Without These 4 Things

A Logo is Meaningless Without These 4 Things

  Logos get most of the attention in branding.   I get it – something about coming up with and adopting a new logo is just really fun.   But from a strategic point of view, your logo might not be as important as you think it is (at least not without the right...

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