free guides to help you create a better website

Want A Better Website? Ask Yourself These 8 Questions

Want A Better Website? Ask Yourself These 8 Questions

    written by sonja jobson A website that’s polished and all-star-status at bringing in leads for your business week after week - that’d be great, right? Most business websites are really bad at helping prospects say “yes” to hiring or purchasing. They’re confusing,...

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How to Create a Winning Website Strategy

How to Create a Winning Website Strategy

  If you’re thinking of designing or redesigning your business website, you’re probably thinking a lot about how you want it to look. The colors, the photos, the visual accents.   This is totally normal - but it’s not the best place to start if you’re looking to a...

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4 Tricks to Make Writing for Your Business Easier

4 Tricks to Make Writing for Your Business Easier

Here’s why you should care about becoming a good writer for your business:   Every piece of content that you publish for your brand (a blog post, a social media update, an email) influences how your customers and potential customers feel about your business.        ...

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A Simple Guide to Writing a Great ‘About Me’ Page

A Simple Guide to Writing a Great ‘About Me’ Page

  Some people love to talk about themselves. Some people hate to. When it comes to writing the ‘About Page’ on your own website, though, filling in the details seems to be unanimously frustrating.   As a one-person business, the About Page feels like a giant spotlight...

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5 Ingredients for Truly Persuasive Website Writing

5 Ingredients for Truly Persuasive Website Writing

  Raise your hand if you feel like “connecting” with your readers through your copy is more a byproduct of luck than anything deliberate. You’re trying hard to write copy that your visitors will want to read (and want to act on), but what tumbles out onto the page is...

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