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Like many of you, I spent the final weeks of 2018 planning my business goals and systems for the new year. One big piece of that was mapping out the 2019 content strategy for Jobson Studios. While content marketing has been a part of my business since...read more
A website that’s polished and all-star-status at bringing in leads for your business week after week - that’d be great, right? Most business websites are really bad at helping prospects say “yes” to hiring or purchasing. They’re confusing, stuffed with too much...read more
How well do you know your brand? Are you making it up as you go along, or have you taken the time to clarify the strategy behind the business you’re building? Brand strategy is more important than your logo, your website, your social media presence, your email...read more
written by sonja jobson We’re continually evaluating and improving on our branding and website development process. Our results-focused approach to helping business owners craft a brand and website that will help their business grow is looking better...read more
If you’re thinking of designing or redesigning your business website, you’re probably thinking a lot about how you want it to look. The colors, the photos, the visual accents. This is totally normal - but it’s not the best place to start if you’re...read more
I’m not an exclusive fan of just one website builder. In fact, website builders are getting so good these days, it’s hard to get yourself into a bad situation. Far more important than what you build your website with is the strategy behind your website. Who are...read more
Brand consistency means showing up in the same dependable way over and over for your audience. Being consistent in your brand doesn’t mean you never switch things up, change your mind about a tactic or strategy, or give your brand an update. ...read more
Social proof is a big factor in landing new clients and a well-written testimonial is a powerful piece of social proof. But a testimonial isn’t just a stamp of approval that you stick on your website - it’s a key piece of sales copy. A good testimonial will...read more
52.64% of global website traffic in 2017 was from mobile devices. It’s projected that, by the end of 2018, 79% of internet use worldwide will be on mobile devices. Google has been implementing mobile-first indexing for website content. 57% of web...read more
This is a guest expert interview with Stephanie Vail of Custer Financial Advisors. You’ve started a business based on something you’re passionate about - but along with the invigorating work, there are all sorts of less-than-thrilling details to consider. Like...read more