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written by sonja jobson A website that’s polished and all-star-status at bringing in leads for your business week after week - that’d be great, right? Most business websites are really bad at helping prospects say “yes” to hiring or purchasing. They’re confusing,...read more
written by sonja jobson How well do you know your brand? Are you making it up as you go along, or have you taken the time to clarify the strategy behind the business you’re building? Brand strategy is more important than your logo, your website, your social...read more
written by sonja jobson We’re continually evaluating and improving on our branding and website development process. Our results-focused approach to helping business owners craft a brand and website that will help their business grow is looking better than ever for...read more
If you’re thinking of designing or redesigning your business website, you’re probably thinking a lot about how you want it to look. The colors, the photos, the visual accents. This is totally normal - but it’s not the best place to start if you’re looking to a...read more
I’m not an exclusive fan of just one website builder. In fact, website builders are getting so good these days, it’s hard to get yourself into a bad situation. Far more important than what you build your website with is the strategy behind your website. Who are your...read more
Brand consistency means showing up in the same dependable way over and over for your audience. Being consistent in your brand doesn’t mean you never switch things up, change your mind about a tactic or strategy, or give your brand an update. Brand...read more
Social proof is a big factor in landing new clients and a well-written testimonial is a powerful piece of social proof. But a testimonial isn’t just a stamp of approval that you stick on your website - it’s a key piece of sales copy. A good testimonial will activate...read more
52.64% of global website traffic in 2017 was from mobile devices. It’s projected that, by the end of 2018, 79% of internet use worldwide will be on mobile devices. Google has been implementing mobile-first indexing for website content. 57% of web surfers said...read more
This is a guest expert interview with Stephanie Vail of Custer Financial Advisors. You’ve started a business based on something you’re passionate about - but along with the invigorating work, there are all sorts of less-than-thrilling details to consider. Like...read more
We recently published a post about the benefits of productizing your services. By creating defined, documented, and repeatable processes for the services you deliver, you’ll save yourself time, a lot of headaches, and make it possible for you to scale your business...read more