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We recently published a post about the benefits of productizing your services. By creating defined, documented, and repeatable processes for the services you deliver, you’ll save yourself time, a lot of headaches, and make it possible for you to scale your...read more
You’ll hear it all the time: it’s very hard to scale a service-based business. It’s true that scaling up a service-based business is totally different than scaling a product-based one, but it’s not impossible. If you sell services and want to grow your business...read more
You could probably remove half of the content on your website and make it more effective. Most websites aren’t converting visitors into leads because they aren’t focused enough. There’s too much information, and none of it communicates what you do and...read more
A rebrand is a big undertaking - but can position your business for some big-time growth. If your brand isn’t in line with the goals and direction of your company or isn’t accurately representing what you have to offer (looking at you, outdated website),...read more
Here’s why you should care about becoming a good writer for your business: Every piece of content that you publish for your brand (a blog post, a social media update, an email) influences how your customers and potential customers feel about your business....read more
Branding is a big term that is often misunderstood. Sometimes, a logo is referred to as the brand. Sometimes, a brand is described as something you have no control over and is, instead, a product of your audience’s perception. Sometimes, in the...read more
When looking for strategies to build a successful business and attract more customers, content creation is one of those answers that most of us wish didn’t pop up. Creating high-quality content consistently is hard work. It takes time (and as a business...read more
This is a guest post by Kimberly Crossland of Savvy Copywriters. When it comes to redoing your website, there’s one thing you need to have happen in order for your new marketing venture to feel like a success. You need conversions. No matter how...read more
Some people love to talk about themselves. Some people hate to. When it comes to writing the ‘About Page’ on your own website, though, filling in the details seems to be unanimously frustrating. As a one-person business, the About Page feels like a giant...read more
Blogging is great for business. But the benefits only show up if it’s done consistently and strategically. And with a full schedule, pressing deadlines, and dozens of business tasks to tackle every day, how can you find time to execute a strategic, effective...read more