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5 Things To Do Before Rebranding Your Business

5 Things To Do Before Rebranding Your Business

  A rebrand is a big undertaking - but can position your business for some big-time growth.   If your brand isn’t in line with the goals and direction of your company or isn’t accurately representing what you have to offer (looking at you, outdated website), then a...

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4 Tricks to Make Writing for Your Business Easier

4 Tricks to Make Writing for Your Business Easier

Here’s why you should care about becoming a good writer for your business:   Every piece of content that you publish for your brand (a blog post, a social media update, an email) influences how your customers and potential customers feel about your business.        ...

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Beyond the Logo: What Goes Into a Successful Brand

Beyond the Logo: What Goes Into a Successful Brand

Branding is a big term that is often misunderstood.   Sometimes, a logo is referred to as the brand.   Sometimes, a brand is described as something you have no control over and is, instead, a product of your audience’s perception.   Sometimes, in the rapidly growing...

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A Simple Guide to Writing a Great ‘About Me’ Page

A Simple Guide to Writing a Great ‘About Me’ Page

  Some people love to talk about themselves. Some people hate to. When it comes to writing the ‘About Page’ on your own website, though, filling in the details seems to be unanimously frustrating.   As a one-person business, the About Page feels like a giant spotlight...

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An Inside Look at Our Branding & Design Process

An Inside Look at Our Branding & Design Process

        * We've written an updated post about our brand & website design process and packages here!  We view collaboration with our clients as one of the most important aspects of the branding work we do, and we couldn’t spark or lead productive collaboration without...

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