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Ready for a more profitable & original brand?

An Inside Look at Our Branding & Design Process

An Inside Look at Our Branding & Design Process

Ready for a more profitable & original brand?       In my experience, the branding and design results are only as good as the process used to create them.   Sure, creativity and skill are obviously important - but those things are seriously hindered when working in...

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The One Concept Brand Design Process

The One Concept Brand Design Process

  There’s a common practice in the brand design industry that goes something like this:   The designer brainstorms dozens of logo concepts, then submits a handful of them to the client.   The client gets saddled with the task of choosing the best one for their...

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A Logo is Meaningless Without These 4 Things

A Logo is Meaningless Without These 4 Things

Ready for a more profitable & original brand?   Logos get most of the attention in branding.   I get it – something about coming up with and adopting a new logo is just really fun.   But from a strategic point of view, your logo might not be as important as you think...

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5 Ingredients for Truly Persuasive Website Writing

5 Ingredients for Truly Persuasive Website Writing

Ready for a more profitable & original brand?   Raise your hand if you feel like “connecting” with your readers through your copy is more a byproduct of luck than anything deliberate. You’re trying hard to write copy that your visitors will want to read (and want to...

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5 Questions to Ask Yourself Before Rebranding

5 Questions to Ask Yourself Before Rebranding

Ready for a more profitable & original brand?         How do you know when it’s time to rebrand your business? I have to admit – as a graphic designer, I’m tempted to “update” the brand & website design for Jobson Studios all the time. I’ll learn a new technique or...

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