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Visual Brand Identity Design
Website Design & Development
Taking into account the brand keywords of clean/streamlined, hip, peaceful, elegant, and luxe, I knew a simple-but-custom wordmark would fit the Practice San Francisco brand best.
The clean custom typography feels open and easy, and its simplicity adds luxe and elegance.
The “P” in practice is designed with an open-loop to imply continued motion – the idea of practice and repetition and continuing to incorporate the skills needed for living life with equanimity, presence, and joy.