There‚Äôs a common practice in the brand design industry that goes something like this:   The designer brainstorms dozens of logo concepts, then submits a handful of them to the client.   The client gets saddled with the task of choosing the best one for their business and the project moves forward with that logo […]

Logos get most of the attention in branding.   I get it – something about coming up with and adopting a new logo is just really fun.   But from a strategic point of view, your logo might not be as important as you think it is (at least not without the right support).   […]